Matchbox to use 100% recycled, recyclable or bio-based plastic materials in cars, playsets, and packaging.
Hot off NASA’s announcement of a dual effort with SpaceX to land American astronauts on the moon, toymaker Mattel has its eyes turned back towards Earth. Tesla’s Roadster will be the first car featured in the updated Matchbox toy line. The die-cast replica of Tesla’s signature vehicle will follow ‘Drive Toward a Better Future,’ a product roadmap towards using 100% recycled, recyclable, or bio-based plastic materials across all its products and packaging by 2030.
To launch this initiative, Mattel unveiled the Matchbox Tesla Roadster, its first toy vehicle made from 99% recycled materials and certified CarbonNeutral®
The reimagined broader ‘Matchbox’ brand includes new product lines and packaging that feature:
- More environmentally friendly and innovative materials across vehicles, playsets, and packaging
- Enhanced consumer recycling through product design and packaging labeling
- An overall eco-friendly themed approach to play, with more e-vehicle product offerings and e-vehicle chargers in fuel station playsets
You can get your hands on the Matchbox Tesla Roadster starting in 2022!
Mattel’s Matchbox line will immediately release products with zero-plastic packaging. It will utilize Forest Stewardship Council® (FSC)-certified content in the paper and wood fiber materials. Also available now is an EV-themed five-pack is now available with a paper foam inner tray. Electronics in playsets will now be consolidated into a single module to help make the local recycling process simpler. Sets will also include labeling guides for consumers on the proper disposal of packaging materials.
“Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play. Matchbox is committing to using 100% recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”
Roberto Stanichi, Global Head of Vehicles at Mattel