Disney+ To Offer Ad-Supported Subscription

Disney+ ad-supported version coming later this year.

Disney+ has announced that they will introduce an ad-supported subscription. This is in addition to its option without ads. It will begin in the U.S. in late 2022, with plans to expand internationally in 2023.

Disney+ Ad-Supported

Disney leads the market with quality and premium ad experiences. It is home to the industry’s premier ad-supported streaming services. In addition it also includes Hulu, a pioneer and leader among all ad-supported video-on-demand subscription services, and ESPN+, which continues to pave the way for direct-to-consumer sports programming and live events. This type of innovation, driven by contextually relevant advertising to viewers, will soon extend to Disney+.

“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience. Our storytellers will be able to share their incredible work with more fans and families.”

Kareem Daniel, Chairman, Disney Media, and Entertainment Distribution.

Lastly, the ad-version offering is a building block in the comapny’s path. They plant to achieve 230-260 million Disney+ subscribers by FY24. More details, including launch date and pricing, will be announced later.

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Sean Tajipour is the Founder and Editor of Nerdtropolis and the host of the Moviegoers Society Podcast. He is also a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.

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