Disney+ ad-supported version coming later this year.
Disney+ has announced that they will introduce an ad-supported subscription. This is in addition to its option without ads. It will begin in the U.S. in late 2022, with plans to expand internationally in 2023.
Disney leads the market with quality and premium ad experiences. It is home to the industry’s premier ad-supported streaming services. In addition it also includes Hulu, a pioneer and leader among all ad-supported video-on-demand subscription services, and ESPN+, which continues to pave the way for direct-to-consumer sports programming and live events. This type of innovation, driven by contextually relevant advertising to viewers, will soon extend to Disney+.
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience. Our storytellers will be able to share their incredible work with more fans and families.”Kareem Daniel, Chairman, Disney Media, and Entertainment Distribution.
Lastly, the ad-version offering is a building block in the comapny’s path. They plant to achieve 230-260 million Disney+ subscribers by FY24. More details, including launch date and pricing, will be announced later.