Mattel is relaunching the Barney franchise.
Mattel has announced the return of the Barney franchise. The purple dinosaur will return for television, film, and YouTube content. Music and a full range of kids’ products, such as toys, books, clothing, and Apparel and accessories for adult fans, featuring classic Barney, are also in development. In addition, the franchise will relaunch to a new generation with a brand-new animated series, set to debut globally in 2024. The series, created for preschool kids, will feature the ubiquitous purple dinosaur and friends. It will introduce new audiences to the world of the purple dinosaur through music-filled adventures centered on love, community, and encouragement.
“In creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it. With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big. We think that parents, many of whom will fondly remember the original Barney from their own childhoods, will love the show, too.”
Fred Soulie, SVP and General Manager of Mattel Television
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Sean Tajipour
Sean Tajipour is the Founder and Editor of Nerdtropolis. He is a member of the Critics Choice Association. You can follow on Twitter and Instagram @Seantaj.